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Apr 25, 2024
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PUBLISHED 2018-2019 Credit Catalog [ARCHIVED CATALOG]
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MKTG 318 - Introduction to Tourism Marketing
Course Description
This course will cover the basic principles of marketing, focusing specifically on the hospitality and tourism industry. Learners will be introduced to the key components of marketing, including consumer behaviours, marketing mixes, the communication mix, including Internet marketing and components of the marketing plan.
3 credits
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
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