MKTG 380 - Strategic Marketing

Course Description
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 credits

Prerequisite(s):

One of:
- MKTG 335
- MKTG 336

Additional Requisite Information:

Required Materials - A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).
Software Requirements:
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- One two-month course extension may be purchased up to two business days prior to your course end date.
- For more information about online learning, contact distance.education@sait.ca.

Equivalent Course(s):

MKTG 2380