Mar 28, 2024  
PUBLISHED 2018-2019 Credit Catalog 
    
PUBLISHED 2018-2019 Credit Catalog [ARCHIVED CATALOG]

MKTG 4040 - Advertising


Course Description
This course will introduce core concepts in advertising, such as objectives, strategies, measurement and media. Advertising theory will be applied using case studies and a term project that will assemble an advertising strategy and a media buy.

3 credits

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