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May 02, 2024
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PUBLISHED 2019-2020 Credit Catalog [ARCHIVED CATALOG]
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MKTG 318 - Introduction to Tourism Marketing Course Description This course will cover the basic principles of marketing, focusing specifically on the hospitality and tourism industry. Learners will be introduced to the key components of marketing, including consumer behaviours, marketing mixes, the communication mix, including Internet marketing and components of the marketing plan.
3 Credits:
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved. Domestic Fee 386 International Fee 1405.58 Registration Statement View course dates and times.
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