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May 13, 2024
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PUBLISHED 2020-2021 Credit Catalog [ARCHIVED CATALOG]
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MKTG 2380 - Strategic Marketing
Course Description:
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.
3 Credits
Prerequisite(s):
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