MKTG 2380 - Strategic Marketing

Description
Strategic marketing represents an application of marketing principles at the management level. Emphasis is on understanding the differences between strategic and tactical decision making through a simulation game and the development of a marketing plan for a new product for a local business. Topics include the identification of marketing opportunities using a SWOT analysis of macro, micro and company level factors; determining strategic direction and options; setting objectives; selecting appropriate target markets; establishing positioning and branding strategies; developing marketing mix tactics (including creation of promotional materials, and social media campaigns) and evaluating performance.

3 Credits

Prerequisites

MKTG 1060
MKTG 1265

Equivalents
MKTG 380