MKTG 4050 - Advanced Digital Marketing Analytics

Description
This course builds on your skills in using online and emerging technologies to help connect potential customers to products and services. You’ll start by developing a demand generation plan and content marketing plan according to industry best practices. You’ll explore how digital marketing relates to blockchain technology. The course also examines the impact of Web 3.0 and artificial intelligence on digital marketing and content creation. You’ll also get hands-on practice creating a customer journey map and relevant video content for a lead generation plan. You’ll conclude the course by constructing a return on marketing investment (ROMI) analysis for digital marketing plans.

3 Credits

Prerequisites

MKTG 1265