Traits, skills and aptitudes
Those in marketing tend to be directive, social and innovative.
You need:
- a creative, outgoing, upbeat nature
- drive and flexibility to succeed in a competitive field
- effective stress management techniques
- strong project management and motivational skills
- the ability to understand data to create short- and long-term plans
- problem-solving and decision-making skills
- technical software skills
- the ability to be persuasive.
You should enjoy organizing information, directing others, negotiating, and finding creative solutions to problems.
Academic path
The Marketing certificate provides you with options for advanced education.
Graduates of this program have completed up to nine courses required for the SAIT Business Administration diploma or Bachelor of Business Administration degree (varies by major). Additional admission requirements apply.
Practicum, co-op and work integrated learning opportunities
In your capstone course, you will work collaboratively with students from other disciplines to create a solution to a challenge faced by a business or community organization.
Credential
After successfully completing this program, you’ll receive a SAIT Marketing certificate.
Not open to international applicants
This program is not available to international applicants at this time.
Related careers
Our graduates may work in the following occupations. Some careers require additional experience and education.
Potential careers (NOC):
- Advertising, marketing and public relations managers (10022)
- Professional occupations in advertising, marketing and public relations (11202)
- Conference and Event Planners (12103)
- Business development officers and market researchers and analysts (41402)
- Corporate sales managers (60010)
- Retail Sales Supervisors (62010)
- Retail salespersons and visual merchandisers (64100)
- Other customer and information services representatives (64409)
Admission requirements - Applicants educated in Canada
Applicants must demonstrate English language proficiency.
There are no further requirements to enter this program.
Program outline
The Marketing certificate requires 30 credits (10 courses) to complete.
MNGT 257 Business Certificate Capstone should be taken only after completing all other required courses and two elective courses.
The program spans one to five years.
Elective courses
Choose one of the following electives.
Suggested schedule of study
It is recommended that you complete the courses in the order that they are listed below.
Progression
You must attain a PGPA and/or a CGPA of 2.0 or better each semester and pass the prerequisite courses to progress through the program.
To qualify for graduation, you must pass all courses, attain a CGPA of 2.0 or better and complete course requirements within the prescribed timelines.
Review our grading and progression procedure >
Books and supplies
Books and supplies are approximately $1,000 - $1,500 per full-time year.
This is a bring-your-own-device program with a standard computer hardware and software requirement. See the specific requirements on our computers and laptops page.
Find your booklist on the SAIT Bookstore’s website. The booklist will be available closer to the program start date. Can’t find your program or course? The bookstore didn’t receive a textbook list. Contact your program advisor directly to determine if they’re still refining course details or if you’re in luck; no textbook purchase is required this term.
Program outcomes
- Integrate information and communication technology to achieve efficient business practices.
- Apply marketing theory and processes in a business environment.
- Develop product, pricing and promotion strategies to fit organizational objectives
- Identify relevant market segments.
- Achieve project goals through teamwork.
- Apply project management theories and tools.
- Use digital marketing tools to establish marketing channels and promote products.
- Demonstrate effective critical thinking and problem-solving skills in business-related situations.
Graduate outcomes
A. Safety - awareness of safety standards relevant to the workplace.
B. Responsible leadership - personal, ethical and respectful behaviour within the workplace and global community.
- Teamwork and multi-disciplinary collaboration
- Self-initiative
- Ethical reasoning and action
- Global awareness
- Sustainability
C. Communication - the exchange of information professionally and effectively.
- Language skills
- Interpersonal skills
D. Information literacy - the strategies used to become informed, from recognizing an information need to accessing and evaluating information and using it effectively and ethically.
- Problem-solving and critical thinking
- Quantitative literacy
- Technological literacy
E. Technical knowledge, skills and abilities - technical competence specific to the discipline or industry.
- Specialized technical skill set
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