Aug 17, 2018  
Academic Course Finder - 2017/2018 
Academic Course Finder - 2017/2018

Business Administration - Marketing

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Business Administration Diploma

Program Description


Get essential business skills in the Business Administration diploma. Discover the key areas of how businesses operate with practical coursework and gain a solid foundation to start your career. With your Bring Your Own Device (BYOD) laptop, you engage in small classes with active, collaborative coursework - learning from faculty with real business experience. You work in teams to deliver projects, present strategies and meet business goals.

You start with a common first year to build core business skills. In year two, you become proficient in your choice of major: Accounting, Financial Services, Human Resource Management, Management, Marketing or Supply Chain Management.

You begin the program with a small business simulation. Then you progress to your final capstone course: a global simulation of an international enterprise where you make all decisions from manufacturing and production to hiring your workforce, determining pricing and promotional strategy and more. You graduate ready to start a great business career with the option to ladder into a business degree.


Business Administration diploma students can choose between the following majors:

  • Accounting: gain intermediate-level accounting skills and a practical understanding of how to analyze a company’s performance using financial information. You graduate ready to enter CPA’s Advanced Certificate in Finance and Accounting program. You can apply into SAIT’s Bachelor of Business Administration degree in order to pursue the CPA designation.

  • Financial Services: build skills to succeed in the financial services industry. You can write the Investment Funds in Canada (IFIC) exam to sell mutual funds. You graduate ready for an entry-level position in in financial planning, retail or corporate banking, investing, insurance, trusts or compliance.

  • Human Resource Management: develop skills in human resource (HR) management through an understanding of the recruitment process, the role of employee training and development, employment law, and HR information management systems. Graduates can launch their HR career in areas such as recruiting, training, payroll and more.

  • Management: develop general management skills in project management, international management, human resources and leadership. You graduate ready to launch a career in human resources, administration, operations, projects, and more in any industry. You can pursue a Certified in Management (CIM) designation.

  • Marketing: explore marketing fundamentals and apply the latest trends in brand management, strategic marketing, research and planning. You graduate ready for a career in public relations, media, advertising, sales, promotions, events and more. You can pursue a Canadian Professional Sales Association (CPSA) designation.

  • Supply Chain Management: learn how to build, maintain and support an efficient supply chain process. You graduate with an understanding of operations, procurement, logistics, performance analytics, and quality management. You can pursue a career in a variety of industries including transportation, manufacturing, oil and gas, and more.

Program Outline

Marketing Major

Total Credits 60

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