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Dec 08, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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PMAC 128 - Introduction To Business Planning
Course Description
Every department has a critical role to play in delivering on an organization’s strategy. This seminar provides an overview of strategic business planning and the basic elements of a strategic analysis (SWOT). The Porter 5-forces model for analyzing the competitive environment will be introduced. Business planning topics covered include critical success factors, strategic maps and company positioning, and strategic models (low-cost, differentiation, niche). We will also discuss how to develop a strategic plan in a supply management role and the linkages between the strategic plan and a budget.
0 credits
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