MKTG 104 - Digital Paid Media

Course Description
The Digital Paid Media course will help you understand the metrics, tactics and strategies involved in paid media channels, including: search engine marketing (SEM), display and retargeting, and paid social media. You will also explore the role of paid media in the larger marketing and business context.

0 credits

Additional Requisite Information:
Students are strongly recommended to complete MKTG 101 Introduction to Digital Marketing or have equivalent experience prior to registering in this course that is part of the Digital Marketing and Social Media Program.

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