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Dec 07, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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MKTG 116 - Website and Content Management
Course Description
The Website and Content Management course will provide you with the tools to manage, maintain, and update content on your company website. You will explore the buyer journey, storytelling, writing for web, user experience (UX), interface design (UI), website conversion rates, Google Analytics and technology choices.
0 credits
Additional Requisite Information:
Students are strongly recommended to complete Introduction to MKTG 101 Digital Marketing or have equivalent experience prior to registering in this course that is part of the Digital Marketing and Social Media program.
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