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Dec 07, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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PMAC 126 - Introduction To Marketing
Course Description
This course examines the role and purpose of marketing with a special emphasis on how marketing affects supply management. We’ll address the differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is marketing mix: the 4 Ps of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.
0 credits
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