| |
Dec 08, 2025
|
|
|
|
|
PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
|
MKTG 101 - Introduction to Digital Marketing
Course Description
This course will give you the fundamentals you need to gain a solid understanding into the world of digital marketing and social media. You’ll explore core concepts such as search engine optimization, email marketing, analytics and content marketing and learn to apply these concepts across the entire customer journey. Through a series of interactive learning activities you will look at digital marketing through a strategic lens and learn how to use it to your competitive advantage.
0 credits
Additional Requisite Information:
Students are strongly recommended to complete MKTG 101 Introduction to Digital Marketing or have equivalent experience prior to registering in the other courses that are in the Digital Marketing and Social Media Certificate of Completion.
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
|
|
