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Dec 07, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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MKTG 118 - Digital Marketing Analytics
Course Description
This course will provide you data trends to benchmark performance to measure and evaluate digital marketing. You will learn key performance indicators that are used to evaluate success. You will explore Google Analytics, a widely-used tool to measure digital marketing activity. You will also advance your techniques around evaluating attribution across different marketing channels.
0 credits
Additional Requisite Information:
Students are strongly recommended to complete Introduction to MKTG 101 Digital Marketing or have equivalent experience prior to registering in this course that is part of the Digital Marketing and Social Media program..
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