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Dec 07, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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MKTG 113 - Search Engine Optimization
Course Description
This course will provide you with Search Engine Optimization principles, techniques and processes. Topics will range from keyword research, to performing technical and competitor audits, to ongoing rankings reports and conversion tracking. You will benefit from understanding the need for Search Engine Optimization and the ongoing work that needs to be implemented in order to achieve the search engine optimization results that your website needs in order to stay ahead of the competition.
0 credits
Additional Requisite Information:
Students are strongly recommended to complete Introduction to MKTG 101 Digital Marketing or have equivalent experience prior to registering in this course that is part of the Digital Marketing and Social Media program.
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