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Dec 08, 2025
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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]
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MKTG 117 - Online Direct Marketing
Course Description
This course will provide you with the knowledge to create an immersive brand experience in the digital world. From strategy to action, you will use online direct marketing tools to demonstrate what you’ve learned firsthand and simulate the implementation of a digital marketing communications plan. In addition, you will examine Canada’s Anti-Spam Legislation (CASL), providing you with the critical information needed to adhere to best practices and maintain compliance.
0 credits
Additional Requisite Information:
Students are strongly recommended to complete Introduction to MKTG 101 Digital Marketing or have equivalent experience prior to registering in this course that is part of the Digital Marketing and Social Media program.
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