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PUBLISHED 2018-2019 Non-credit Catalog [ARCHIVED CATALOG]

MKTG 124 - Marketing for Managers

Course Description
Marketing strategies are the same regardless of whether a company sells a good or service. In this Marketing for Managers course you will learn the basics of the marketing process and marketing mix, from developing product, promotion, distribution and pricing strategies to developing and implementing an effective marketing plan.

0 credits

Additional Requisite Information:
Course material included.

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