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PUBLISHED 2018-2019 Credit Catalog 
    
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PUBLISHED 2018-2019 Credit Catalog [ARCHIVED CATALOG]

MKTG 360 - Library Marketing

Course Description
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.

1.5 credits

Prerequisite(s):
 

  • LIBR 200

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