MKTG 375 - Integrated Marketing Communications

Course Description
Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

3 credits

Prerequisite(s):

MKTG 306

Additional Requisite Information:

Required Materials - The current booklist can be accessed on the SAIT Bookstore website (http://bookstore.sait.ca).
Software Requirements:
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- For more information about online learning, contact distance.education@sait.ca.

Equivalent Course(s):

MKTG 2375