MKTG 260 - Marketing Essentials

Course Description
Marketing Essentials is an introductory course offering you a solid foundation in marketing principles. Working individually and in teams, you will make marketing decisions and develop sustainable marketing programs. Your research, content application and teamwork skills will be developed and reinforced as you progress through the course.

3 credits

Additional Requisite Information:

Continuing Education Students
- Required Materials: An eBook is required for this course; further instructions for accessing the eBook will be provided by your instructor.
Distance Education Students
- Required Materials: An eBook is required for this course; further instructions for accessing the eBook will be provided by your instructor.
- Software Requirements:
  - Microsoft Office 2007 or higher, and
  - One of:
    - Internet Explorer,
    - Mozilla Firefox, or
    - Google Chrome.
- Important Notes:
  - You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
  - One two-month course extension may be purchased up to two business days prior to your course end date.
  - For more information about online learning, contact distance.education@sait.ca.

Equivalent Course(s):

MKTG 1060