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Apr 25, 2024
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PUBLISHED 2018-2019 Credit Catalog [ARCHIVED CATALOG]
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MKTG 404 - Applied Sales and Marketing II
Course Description
This course continues building on concepts covered in Sales and Marketing I. Students will evaluate an existing marketing plan, implement a marketing mix strategy, conduct market research for a new food service business and develop a comprehensive marketing plan for a new business.
3 credits
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
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