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PUBLISHED 2018-2019 Credit Catalog 
    
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PUBLISHED 2018-2019 Credit Catalog [ARCHIVED CATALOG]

MKTG 404 - Applied Sales and Marketing II

Course Description
This course continues building on concepts covered in Sales and Marketing I. Students will evaluate an existing marketing plan, implement a marketing mix strategy, conduct market research for a new food service business and develop a comprehensive marketing plan for a new business.

3 credits

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