MKTG 360 - Library Marketing

Course Description
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.

1.5 Credits:

Prerequisite(s):

LIBR 200
LIBR 297

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Distance Fee
403
International Distance Fee
1467.48
Registration Statement
View course dates and times.