MKTG 318 - Introduction to Tourism Marketing

Course Description
This course will cover the basic principles of marketing, focusing specifically on the hospitality and tourism industry. Learners will be introduced to the key components of marketing, including consumer behaviours, marketing mixes, the communication mix, including Internet marketing and components of the marketing plan.

3 Credits:

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Domestic Fee
386
International Fee
1405.58
Registration Statement
View course dates and times.