MKTG 306 - Brand Management

Course Description
Brand Management explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

3 Credits:

Prerequisite(s):

One of:
- MKTG 260
- MKTG 205

Equivalent Course(s):

MKTG 2306

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Domestic Fee
475
Distance Fee
475
International Fee
1729.67
International Distance Fee
1729.67
Registration Statement
View course dates and times.