MKTG 322 - Marketing Research

Course Description
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

3 Credits:

Prerequisite(s):

MKTG 340

Equivalent Course(s):

MKTG 2322

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Domestic Fee
475
Distance Fee
475
International Fee
1729.67
International Distance Fee
1729.67
Registration Statement
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