MKTG 375 - Integrated Marketing Communications

Course Description
Integrated Marketing Communications (IMC) represents the “Promotions” P of the marketing mix. An IMC Proposal includes campaign messages and their translation into each of the elements of the marketing communications mix along with a proposed budget and evaluations for success. In our fast paced marketplace, messages need to be on target and on brand. Integration in business is imperative. Working in teams, each student will experience the planning process for IMC. This course offers the students case analysis, creative development structure, and facilitated problem solving, to develop a unified IMC proposal.

3 Credits:

Prerequisite(s):

MKTG 306

Equivalent Course(s):

MKTG 2375

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Domestic Fee
475
Distance Fee
475
International Fee
1729.67
International Distance Fee
1729.67
Registration Statement
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