MKTG 380 - Strategic Marketing

Course Description
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 Credits:

Prerequisite(s):

One of:
- MKTG 335
- MKTG 336

Equivalent Course(s):

MKTG 2380

© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
Domestic Fee
475
Distance Fee
475
International Fee
1729.67
International Distance Fee
1729.67
Registration Statement
View course dates and times.