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May 08, 2024
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PUBLISHED 2019-2020 Credit Catalog [ARCHIVED CATALOG]
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MKTG 403 - Applied Sales and Marketing I Course Description In order to be successful in a retail food service business, guests need to know that the business exists, where it is located and what products and services it provides. Therefore, to establish a customer base, entrepreneurs need to be able to communicate their story in order to develop an industry network. In this course, students will learn about the importance of developing a guest-focused culture and creating a brand, the components of a marketing plan, effective selling techniques, and how to manage relationships with guests.
3 Credits:
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved. Domestic Fee 613 International Fee 2232.18 Registration Statement View course dates and times.
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