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Mar 29, 2024
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PUBLISHED 2019-2020 Credit Catalog [ARCHIVED CATALOG]
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MKTG 404 - Applied Sales and Marketing II Course Description This course continues building on concepts covered in Sales and Marketing I. Students will evaluate an existing marketing plan, implement a marketing mix strategy, conduct market research for a new food service business and develop a comprehensive marketing plan for a new business.
3 Credits:
© 2015-2018, Southern Alberta Institute of Technology (SAIT). All Rights Reserved. Domestic Fee 613 International Fee 2232.18 Registration Statement View course dates and times.
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