Mar 29, 2024  
PUBLISHED 2019-2020 Credit Catalog 
    
PUBLISHED 2019-2020 Credit Catalog [ARCHIVED CATALOG]

MKTG 404 - Applied Sales and Marketing II


Course Description
This course continues building on concepts covered in Sales and Marketing I. Students will evaluate an existing marketing plan, implement a marketing mix strategy, conduct market research for a new food service business and develop a comprehensive marketing plan for a new business.

3 Credits:

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Domestic Fee
613
International Fee
2232.18
Registration Statement
View course dates and times.