MKTG 124 - Marketing Essentials

Course Description
Marketing strategies are the same regardless of whether a company sells a good or service. In this Marketing for Managers course you will learn the basics of the marketing process and marketing mix, from developing product, promotion, distribution and pricing strategies to developing and implementing an effective marketing plan.

0 Credits:

Equivalent Course(s):

MKTG 218

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Domestic Fee
415
International Fee
415
Registration Statement
To view course dates and times choose the Non-Credit 2019-2020 term.