MKTG 104 - Digital Paid Media

Course Description
The Digital Paid Media course will help you understand the metrics, tactics and strategies involved in paid media channels, including: search engine marketing (SEM), display and retargeting, and paid social media. You will also explore the role of paid media in the larger marketing and business context.

0 Credits:

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Domestic Fee
415
International Fee
415
Registration Statement
To view course dates and times choose the Non-Credit 2019-2020 term.