MKTG 118 - Digital Marketing Analytics

Course Description
This course will provide you data trends to benchmark performance to measure and evaluate digital marketing. You will learn key performance indicators that are used to evaluate success. You will explore Google Analytics, a widely-used tool to measure digital marketing activity. You will also advance your techniques around evaluating attribution across different marketing channels.

0 Credits:

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Domestic Fee
415
International Fee
415
Registration Statement
To view course dates and times choose the Non-Credit 2019-2020 term.