Nov 24, 2024  
PUBLISHED 2019-2020 Non-credit Catalog 
    
PUBLISHED 2019-2020 Non-credit Catalog [ARCHIVED CATALOG]

MKTG 117 - Online Direct Marketing


Course Description
This course will provide you with the knowledge to create an immersive brand experience in the digital world. From strategy to action, you will use online direct marketing tools to demonstrate what you’ve learned firsthand and simulate the implementation of a digital marketing communications plan. In addition, you will examine Canada’s Anti-Spam Legislation (CASL), providing you with the critical information needed to adhere to best practices and maintain compliance.

0 Credits:

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Domestic Fee
245
International Fee
245
Registration Statement
To view course dates and times choose the Non-Credit 2019-2020 term.