Mar 11, 2025  
PUBLISHED 2020-2021 Non-credit Catalog 
    
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PUBLISHED 2020-2021 Non-credit Catalog [ARCHIVED CATALOG]

ADPT 113 - SEO & Google Analytics

Course Description:
Some techniques reviewed in the workshop are: the principles of SEO, using data to analyze competitors’ campaigns, the basics of Google Analytics, optimizing keyword use, using content marketing to your advantage, and how to organize a strategic SEO campaign. We build custom assignments that cover data analysis, basic SEO strategies, research and branding.

Learning Objectives:
 - Ability to execute SEO research that can inform all facets of marketing
 - Examine how SEO works, its history and what you can do to help
 - How not to employ SEO
 - How Google Analytics and data work and what information you can discover

0 credits

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