MMDA 244 - Business of New Media II

Course Description:
Business of New Media II will provide an introduction into the exciting world of consulting and contracting. Looking at a personal entrepreneurial analysis you will begin to define the skills and talents you offer to define your business. You will assess the components that will make up your fee structure along with defining your services and products. This course will help you to define your stance on relationship management within your industry and to pinpoint key elements of gaining and maintaining your business productivity. As a final step you will examine marketing opportunities and determine your promotional materials to propel your company.

3 Credits

Prerequisite(s):

MMDA 224