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Nov 24, 2024
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PUBLISHED 2020-2021 Credit Catalog [ARCHIVED CATALOG]
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PREL 218 - Marketing and Communications for Journalists
Course Description:
PREL 218 introduces the role of advertising and public relations as it applies to journalism. Topics include advertising newspapers, magazines, television and the Internet. PR positions, corporate communications and communications planning. There is an emphasis on print but all forms of media are explored.
3 Credits
Equivalent(s):
PREL 213
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