BFIN 2360 - Relationship Selling

Course Description:
This course focuses on the use and demonstration of a Needs Satisfaction Selling model. Through financial product-based role plays, learners will employ all elements of the model with the ultimate objective to utilize these skills in a real world setting. Ethical practices in the financial services industry will be examined with an emphasis on the Canadian Financial Planners code of ethics.

3 Credits

Prerequisite(s):

BFIN 1255