PUBLISHED 2020-2021 Credit Catalog[ARCHIVED CATALOG]
BFIN 2360 - Relationship Selling
Course Description: This course focuses on the use and demonstration of a Needs Satisfaction Selling model. Through financial product-based role plays, learners will employ all elements of the model with the ultimate objective to utilize these skills in a real world setting. Ethical practices in the financial services industry will be examined with an emphasis on the Canadian Financial Planners code of ethics.
