MKTG 306 - Brand Management

Course Description:
Brand Management explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

3 Credits

Prerequisite(s):

One of:
- MKTG 260
- MKTG 205

Required Materials
CONTINUING EDUCATION CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

NETWORK LEARNING CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

Software Requirements:

Microsoft Office 2007 or higher, and
One of:
- Internet Explorer,
- Mozilla Firefox, or
- Google Chrome.

Important Notes:

You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.

One two-month course extension may be purchased up to two business days prior to your course end date.

For more information about online learning, contact distance.education@sait.ca.

ACADEMIC CALENDAR

Technical Requirements

Required Materials - A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).
Software Requirements
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- One two-month course extension may be purchased up to two business days prior to your course end date.
- For more information about online learning, contact distance.education@sait.ca.