MKTG 322 - Marketing Research

Course Description:
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

3 Credits

Prerequisite(s):

MKTG 340

Required Materials
CONTINUING EDUCATION CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

NETWORK LEARNING CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

Software Requirements:

Microsoft Office 2007 or higher, and
One of:
- Internet Explorer,
- Mozilla Firefox, or
- Google Chrome.

Important Notes:

You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.

Due to the groupwork involved with this course, extensions are not available.

For more information about online learning, contact distance.education@sait.ca.

ACADEMIC CALENDAR
Technical Requirements

Required Materials - A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).
Software Requirements
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.
Important Notes
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- Due to the groupwork involved with this course, extensions are not available.
- For more information about online learning, contact distance.education@sait.ca.