MKTG 380 - Strategic Marketing

Course Description:
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 Credits

Prerequisite(s):

One of:
- MKTG 335
- MKTG 336

Required Materials
CONTINUING EDUCATION CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

NETWORK LEARNING CALENDAR

Required Materials:

A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).

Software Requirements:

Microsoft Office 2007 or higher, and
One of:
- Internet Explorer,
- Mozilla Firefox, or
- Google Chrome.

Important Notes:

You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.

One two-month course extension may be purchased up to two business days prior to your course end date.

For more information about online learning, contact distance.education@sait.ca.

ACADEMIC CALENDAR
Technical Requirements

Required Materials - A textbook is required for this course. Please refer to current booklist on the SAIT Bookstore website (http://bookstore.sait.ca).
Software Requirements:
- Microsoft Office 2007 or higher, and
- One of:
  - Internet Explorer,
  - Mozilla Firefox, or
  - Google Chrome.
Important Notes:
- You begin on the listed start date. Your end date is based on the length of the course. You are required to meet any assessment deadlines set by the instructor.
- One two-month course extension may be purchased up to two business days prior to your course end date.
- For more information about online learning, contact distance.education@sait.ca.