Apr 29, 2024  
PUBLISHED 2020-2021 Credit Catalog 
    
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PUBLISHED 2020-2021 Credit Catalog [ARCHIVED CATALOG]

MKTG 4040 - Advertising

Course Description:
This course will introduce core concepts in advertising, such as objectives, strategies, measurement and media. Advertising theory will be applied using case studies and a term project that will assemble an advertising strategy and a media buy.

3 Credits

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