MKTG 2322 - Marketing Research

Course Description:
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

3 Credits

Prerequisite(s):

MKTG 2340