MKTG 4020 - Public Relations

Course Description:
Corporate social responsibility and digitally driven transparency have made PR more vital than ever. This course identifies targeted stakeholders, and then walks you through a process to successfully reach them through written and spoken communications tactics. A variety of PR functions will be explored and performed, ranging from employee relations to consumer relations. You will work independently and in a team to plan a news conference, write and deliver news releases and speeches, and learn how to prepare for and manage crisis situations. Reputation management within the framework of the corporate brand will be the focus.

3 Credits

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