PUBLISHED 2021-2022 Credit Catalog [ARCHIVED CATALOG]
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MKTG 360 - Library Marketing
Course Description:
This course provides an introduction to the principles of proactive marketing for libraries and information management organizations. Topics covered include market research and planning, targeted messaging, marketing toolkits and evaluation methods for measuring value and satisfaction.
1.5 Credits
Prerequisite(s):
Technical Requirements
Distance Education
Minimum technical requirements: Learn more about your computer set-up requirements for online.
Exam proctoring cost(s): This course has exam(s) that must be proctored. Learn more about our proctor options.
For more information: Contact distance.education@sait.ca or call 1.888.284.7051 (toll-free in North America).
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