MKTG 306 - Brand Management

Course Description:
Brand Management explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.

3 Credits

Prerequisite(s):

One of:
- MKTG 260
- MKTG 205

Equivalent(s):
MKTG 2306

Technical Requirements
Software Requirements

Microsoft Office 2007 or higher, and
One of:
- Internet Explorer,
- Mozilla Firefox, or
- Google Chrome.