May 18, 2024  
PUBLISHED 2021-2022 Credit Catalog 
PUBLISHED 2021-2022 Credit Catalog [ARCHIVED CATALOG]

MKTG 322 - Marketing Research

Course Description:
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions. Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.

3 Credits

MKTG 2322

Technical Requirements
Software Requirements:

  • Microsoft Office 2007 or higher, and
  • One of:
    • Internet Explorer,
    • Mozilla Firefox, or
    • Google Chrome.

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