MKTG 380 - Strategic Marketing

Course Description:
Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.

3 Credits

Prerequisite(s):

One of:
- MKTG 335
- MKTG 336

Equivalent(s):
MKTG 2380

Technical Requirements
Software Requirements:

Microsoft Office 2007 or higher, and
One of:
- Internet Explorer,
- Mozilla Firefox, or
- Google Chrome.