|
Sep 07, 2024
|
|
|
|
PUBLISHED 2021-2022 Credit Catalog [ARCHIVED CATALOG]
|
MKTG 2380 - Strategic Marketing Course Description: Strategic Marketing represents an application of marketing principles at the management level. Emphasis is on the creation of a marketing plan. Topics include the identification of marketing opportunities, evaluation of environmental factors, as well as the development of branding, distribution, pricing, and promotional strategies.
3 Credits
Prerequisite(s): Equivalent(s): MKTG 380
© 2015 - 2021, Southern Alberta Institute of Technology (SAIT). All Rights Reserved.
|
|