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Sep 07, 2024
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PUBLISHED 2021-2022 Credit Catalog [ARCHIVED CATALOG]
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MKTG 2306 - Brand Management Course Description: Brand Management explores the intangibles, such as corporate culture, as well as the tangibles, such as product differentiation, which help attain and maintain brand equity in the market. Rapidly emerging business trends, such as corporate social responsibility, are also featured, which help shed light on what companies are doing to separate their brand from competitors. Students will produce a brand book and plan to manage a brand.
3 Credits
Prerequisite(s): Equivalent(s): MKTG 306
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